31 January 2011
10-1
Actors, narrators, and other people who appear in video programs are collectively called the cast and crew.
10-2
Local amateur theater companies are usually not a good source of talent for a video production.
--> False, local theatres are a great source to find talented members of the production world.
10-3
You must obtain releases for any program produced for public showing, even if there is no profit involved.
--> True.
Monday, January 31, 2011
Tuesday, January 25, 2011
9-2
5 January 2011
My viral commercial:
HP Printers
This viral advertisement is successful because its interesting and it catches the audience. The tune in the commercial is catchy.
My viral commercial:
HP Printers
This viral advertisement is successful because its interesting and it catches the audience. The tune in the commercial is catchy.
Monday, January 24, 2011
9-8
21 January 2011
The three basics of a training program system:
1. Tell them what you are going to tell them.
2. Tell them.
3. Tell them what you have told them.
The three basics of a training program system:
1. Tell them what you are going to tell them.
2. Tell them.
3. Tell them what you have told them.
9-6
January 19th 2011
Treatment- a treatment is a simple transciption; a few paragraphs that explain the program's concept, its subject, its order of content presentation, and its style. It serves two purposes:
1. One purpose a treament serves is to communicate a vision to your audience, especially colleagues who can help produce your product.
Treatment- a treatment is a simple transciption; a few paragraphs that explain the program's concept, its subject, its order of content presentation, and its style. It serves two purposes:
1. One purpose a treament serves is to communicate a vision to your audience, especially colleagues who can help produce your product.
Thursday, January 13, 2011
9-5
January 13th 2011
Delivery System - a particular method of displaying your program
Example:
When advertising a work tool for Acme, the producer can place the product in an Acme display kiosk.
Delivery System - a particular method of displaying your program
Example:
When advertising a work tool for Acme, the producer can place the product in an Acme display kiosk.
Tuesday, January 11, 2011
9-4
January 10th 2011
Creating a detailed blueprint:
1. Subject - identify the subject matter by assigning project temporary working title.
2. Objectives - identify client's objectives.
3. Audience - identify who the product is being seld to and what marketing techniques would work for this group of people.
4. Delivery System - identify how the audience will view the video. The delivery system includes a video monitor or falt screen.
5. Length - identify how long the length of the display will last.
6. Budget - identify how much the display will cost - the amount of money needed to produce the program.
Creating a detailed blueprint:
1. Subject - identify the subject matter by assigning project temporary working title.
2. Objectives - identify client's objectives.
3. Audience - identify who the product is being seld to and what marketing techniques would work for this group of people.
4. Delivery System - identify how the audience will view the video. The delivery system includes a video monitor or falt screen.
5. Length - identify how long the length of the display will last.
6. Budget - identify how much the display will cost - the amount of money needed to produce the program.
Thursday, January 6, 2011
9-3
January 6th 2011
Safety Rules for the Cameras:
1. Carefully hold the camera with the handle.
2. When not in use, close the view finder.
3. Don't put the camera down and walk away.
Safety Rules for the Cameras:
1. Carefully hold the camera with the handle.
2. When not in use, close the view finder.
3. Don't put the camera down and walk away.
Wednesday, January 5, 2011
9-1
January 4th 2011
A viral advertisement is a technique used on social networks that helps increase the awareness of brands or other marketing objectives.
My Opinion:
Viral ads are sometimes annoying on the screen, especially when using YouTube. This is because the video that is being watched is delayed ten or fifteen seconds by the ad.
Viral commercials could affect the video commercial industry pretty drastically. As these ads become more and more popular, tv commercials would become less viewed and less productive. More people are beginning to use technology, especially computers, therefore ads would become more viewed through computers than the television.
A viral advertisement is a technique used on social networks that helps increase the awareness of brands or other marketing objectives.
My Opinion:
Viral ads are sometimes annoying on the screen, especially when using YouTube. This is because the video that is being watched is delayed ten or fifteen seconds by the ad.
Viral commercials could affect the video commercial industry pretty drastically. As these ads become more and more popular, tv commercials would become less viewed and less productive. More people are beginning to use technology, especially computers, therefore ads would become more viewed through computers than the television.
Monday, January 3, 2011
8-3
January 3rd 2011
Perspective - the techniques for suggesting depth in an image
Two Examples of Lens Perspective in the Video World:
1. Using a wide-angle lens --> increases apparent depth
2. Using a telephoto lens --> decreases apparent depth
Perspective - the techniques for suggesting depth in an image
Two Examples of Lens Perspective in the Video World:
1. Using a wide-angle lens --> increases apparent depth
2. Using a telephoto lens --> decreases apparent depth
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